Mata Uang Kripto: Apakah Sebuah Jawaban Gaya Hidup Gen Z?
DOI:
https://doi.org/10.51289/peta.v9i2.865Kata Kunci:
Cryptocurrency, Gen Z, InvestasiAbstrak
Gen “Z” dikenal dengan kemampuannya memanfaatkan teknologi yang dapat diimplementasikan pada financial investment. Kapabilitas inilah yang memotivasi Gen “Z” di Indonesia untuk melakukan investasi dengan mengkonversi aset berharga menjadi aset cryptocurrency. Atas dasar hal tersebut, penelitian ini disusun untuk mengetahui karakteristik Gen “Z” di Indonesia yang menjadi investor cryptocurrency, hingga menjadikan investasi tersebut sebagai bagian dari gaya hidup. Penelitian ini menggunakan pendekatan kualitatiff, berfokus menelaah persepsi para informan. Hasil penelitian ini menginformasikan bahwa Gen “Z” di Indonesia yang telah memilih berinvestasi pada cryptocurrency cukup banyak. Sehingga para Gen “Z” di Indonesia telah memiliki kesadaran tinggi terhadap pentingnya financial investment dan memiliki opini bahwa aset cryptocurrency menjadi aset terbaik. Penelitian ini dapat digunakan oleh pemerintah sebagai dasar untuk menerbitkan regulasi mengenai pengelolaan aset cryptocurrency, serta dapat melibatkan para Gen “Z” di Indonesia untuk memberikan edukasi kepada masyarakat tentang digital financial investment.
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