PENINGKATAN VOLUME PENJUALAN MELALUI PROMOSI PADA UD. SETIA AGUNG DI MASA PANDEMI

Abstract

The COVID-19 pandemic has affected economic activities throughout the world, one of which is Indonesia. The impact of this pandemic has made economic development experience a very rapid decline, one of which is in the field of marketing. This study aims to determine: (1) The effect of promotion on sales volume at UD. Setia Agung Blitar, (2) The effect of product quality on sales volume at UD. Setia Agung Blitar, (3) The effect of promotion and product quality together on sales volume at UD. Setia Agung Blitar. This type of research is descriptive quantitative. Primary data were collected through questionnaires that had been distributed by UD consumers. Setia Agung Blitar. The population in this study amounted to 205 people. The sample in this study found 136 consumer respondents UD. Setia Agung Blitar. Hypothesis testing using multiple linear regression analysis. The results of the F test in this study indicate that promotion and product quality simultaneously have a significant and significant effect on sales volume. The results of the T test in this study indicate that there is a partial effect of promotion and product quality on efforts to increase sales volume at UD. Setia Agung Blitar. Judging from the results of the analysis of the coefficient of determination, the R Squere value of 0.559 or 55.9% of the sales volume variable can be explained by the promotion and product quality variables, while the rest is determined by other variables not examined in this study.